Meet the Team

Kayla Squox — Founder & Lead Designer

Kayla is the founder of Dark Horse Syndicate LLC and the creator behind White Horse, Lethonia, and the company’s growing lineup of games, stories, products, and interactive experiences.

Her work spans worldbuilding, game design, writing, product development, branding, creative direction, and long-term project planning. She is especially focused on building original experiences that mix dark fantasy, strange humor, identity, agency, consequence, and player choice.

Dark Horse Syndicate was created not only to build ambitious creative projects, but to grow into something that can create opportunities for other artists, designers, developers, and community members along the way.

Kayla also believes that business should give something back. As Dark Horse Syndicate grows, part of its mission is to support food pantries, community organizations, and nonprofit work that helps people who are too often overlooked.

Known for: overbuilding everything, hiding lore in places nobody asked for, and apparently creating gameplay bonuses for socks.

Sparkle — Marketing & Manufacturing Coordinator

Sparkle info here…

Upcoming Events…

On October 3rd at the Labor Temple, Dark Horse Syndicate will be hosting a community tabletop gaming event featuring White Horse, our original dark-fantasy role-playing game. Attendees will be able to learn the game, meet the creator, see current development progress, and participate in introductory play sessions and demonstrations.

The event will also include pizza and drinks, with food being used as part of the participation incentives to help keep the event casual, social, and welcoming for new players. Attendees can come to play, watch, ask questions, connect with other gamers, and get an early look at the growing White Horse community.

White Horse: Reinsong demos

Labor Temple 4pm to 7pm - Oct 3rd

1602 S. park street

Madison Wi

RSVP and Join the waitlist for all things Dark Horse

Ask the Handler…

The higher your membership tier, the earlier and deeper your access becomes. Some projects may appear here weeks or months before they are revealed publicly.

The Black File

You thought the blog was all we had to offer? Think again.

Champion members gain access to unreleased projects, hidden development notes, early concepts, internal previews, and material we’re not ready to show the public yet.

Some things are meant to stay off the record.

  • Our Dark Horse loyalty points system is still in development and will not be available at launch. Members who remain subscribed through the rollout will receive a 200-point founding member bonus once the system goes live.

    Future points may be earned through memberships, purchases, daily check-ins, and select promotions.

  • Join the herd and get more from every visit. Members earn 2 points every day, while non-members earn 1 point per day. You’ll also earn 1 point for every $1 spent with Dark Horse Syndicate.

    Points never expire, and rewards can be redeemed up to three times per month.

    Members also receive:

    • A monthly Dark Horse Syndicate newsletter

    • Early looks at upcoming releases and projects

    • Insider updates and announcements

    • Double daily loyalty points

  • Includes everything in Dark Horse Insider, plus enhanced access to live Dark Horse Syndicate content.

    Members may receive priority participation during select Twitch and YouTube livestreams, including:

    • Live Q&A opportunities

    • Priority question consideration

    • Occasional guest participation or featured community spots

    • Early notice of upcoming livestreams and special broadcasts

    • Other member-only interactive stream opportunities as they become available

    And then the signup perk:

    New VIP Member Bonus:
    Receive 25% off one Dark Horse Syndicate store order when you first subscribe.

    Use code: HOKGIMME25

    The discount may be redeemed once within 60 days of joining.

    One-time use per customer. Cannot be combined with other discount codes or promotions.

  • Do You Dare Become a Champion?

    There’s more beyond Insider. More than VIP. For those willing to step closer, Dark Horse Champion unlocks our highest level of access, recognition, and member-only perks.

    We’re not revealing everything yet.

    Some rewards are meant to be discovered.

  • .You can earn points in a few different ways:

    • Daily check-ins: Non-members earn 1 point per day. Dark Horse Insider members earn 2 points per day.

    • Purchases: Earn 1 point for every $1 spent with Dark Horse Syndicate.

    • Special promotions: From time to time, we may offer bonus-point opportunities for events, launches, community activities, or limited promotions.

    • Taxes, shipping, refunded purchases, and canceled orders do not earn points.

  • Yes. You can upgrade or change your membership at any time.

    If you upgrade to a higher tier, your new membership benefits will become available once the upgrade is processed. If you downgrade or cancel, your current membership benefits will remain active through the end of your current billing period.

    You can resubscribe at any time.

    Any points you have already earned will remain in your account and will not expire if you change or cancel your membership.

    Promotional benefits tied to a specific membership tier may be subject to their original redemption terms.

  • Points are typically added to your account within 24 hours after a qualifying activity, such as a purchase or daily check-in.

    For purchases, points may not appear until the order has been successfully processed. Refunded or canceled purchases may have associated points removed.

    If your points have not appeared after 24 hours, please contact Dark Horse Syndicate support so we can take a look.

  • Memberships are flexible and can be canceled at any time from your account. You’ll retain access through the end of your current billing cycle.